Design an identity for Essential Family Medicine, a medical practice based in Omaha, NE.
The identity is defined by a hand-written-style font which gives an feeling of comfort and ease. The graphic element represents a family and the care each individual may receive, as well as the whole family. The colors are deep turquoise and a burnt red. In psychology, turquoise represents open communication and clarity of thought. Burnt Red suggests stability. Both colors and the identity as a whole work well and align with the EFM mission for compassionate and complete care for the whole family.